TUCBO gives you the techniques, models, and tools to create innovative products, solve complex problems, and build viable ventures, from an executable, disruptive idea through a well-thought-out plan to deliver it.
Neil crafted TUCBO by examining how he generated disruption and value for his Global Fortune 500 clients. It is a tried-and-true method, taught through corporate workshops, designed to do two things at once.
Innovation looks like a single aha moment. It is really a series of hidden dots connecting. TUCBO is how you connect them on purpose.
We treat disruptive thinking as an aha moment, but it is really a series of hidden dots connecting. There are three techniques for making that happen on demand.
We get locked into a mode of thinking and cannot see the forest for the trees. It is key to look at the idea from a completely different perspective. A good idea is never perfect, so stay open to tweaking it, and vet it with people who are experts in some fashion, whether an investor, a businessperson, or a customer.
An idea is an intangible thing. Create Different is where you start the process of turning the intangible into the tangible. How do you make the idea into reality? In effect, this is the art of the possible.
It is not enough to think, create, and build different. We must be different in how the product or service reaches the market. Bring your marketers, distributors, partners, and colleagues into the fold so they understand not just what it is, but why it is special and the value it brings to others.
Owning it means building the infrastructure to succeed and selling adoption both internally and externally. Tesla was not the first electric vehicle company, but it was the first successful one, because it owned the whole system around the idea.
The people who create new innovations and disruptions and build solutions for them. They have the vision.
The people, organizations, and ecosystems that provide the support and resources to improve ideas. They vet and refine the vision.
The people and organizations that provide the tools and expertise to implement the ideas. They enable the vision.
The TUCBO workshop teaches your team to run this framework repeatedly, solving today's challenge while building a muscle for the next one.